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On The Glow Concealer

What's my shade


SHADE MATCH GUARANTEE: We know shopping for makeup online is scary - if you order one shade and it doesn't match, just email us and we will send you one different shade for free.

WHAT’S IN IT: Six (6) individual pods of formula in a super cute, business card-sized box, optimized for portability. Our concealer is medium coverage, natural finish, and formulated for versatility, so it can also be used as your full-face foundation, contour, or highlight in a pinch.

WHY YOU NEED IT: Treat us like your go-anywhere glow-up. Stash a whole pack or individual pod in each of your bags, drawers, cars, pockets, or bras (we’re not judging 😜!) in case of makeup emergency.

WHY YOU’LL LOVE IT: Our proprietary formula is designed to build and blend seamlessly into bare skin or existing makeup, smoothing the appearance of all the worry lines, dark circles, or surprise pimples that seem to arise at the worst possible moment in the day.

Kite's products are all paraben-free, cruelty-free, vegan, dermatologist-tested, & fragrance-free 💓

Water/Aqua, Squalane, Polyglyceryl-3 Diisostearate, Methyl Dihydroabietate, Propanediol, Isostearic Acid, Disteardimonium Hectorite, Glycerin, Silica, Sodium Chloride, Polyglyceryl-10 Pentaisostearate, Phenoxyethanol, Jojoba Esters, Boron Nitride, Ethylhexylglycerin, Hydrolyzed Hyaluronic Acid, [May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499)]


On top of concealing, our formula is enriched with lots of skin-happy, good-for-you ingredients that give you that instant, no-stress, “I woke up like this” skin. More than 25% of our formula is comprised of hydrating, skin-friendly ingredients that work together to moisturize and plump skin, leaving you feeling and looking fresh for hours 💧


Squalane & Jojoba – natural antioxidants that sooth, smooth, and hydrate skin

Hyaluronic Acid – natural hydrator that helps draw moisture to skin

Glycerin – powerful humectant that locks in moisture on skin

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push & slide

Carry a whole pack in each of your bags, or tear off individuals for those hard to reach places. To open, push on the left side of the box to slide and reveal the pods inside :)

peel & dab

We made our pods to fit your finger's width, to avoid that icky makeup-under-the-nail feeling. Carefully peel the pod from the bottom and dab with your finger pad

apply everywhere

Apply and blend Kite with your fingers, anywhere you want to brighten, highlight or smooth — dark circles, blemishes, pimples, you literally can’t mess it up!

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paraben-free, cruelty-free, vegan, dermatologist-tested, fragrance-free, mineral oil-free, alcohol-free, gluten-free, phthalate-free, sulfate-free

Parabens include butylparaben, isobutylparaben, propylparaben, methylparaben, & ethylparaben. Although paraben's negative effects are still being tested, paraben has been linked to breast cancer and environmental damage. Since we don't like risking it anyway, all our products are paraben-free :)

Cruelty-free doesn't have a strict FDA definition, but since we love our fuzzy friends, we choose to interpret this in the strictest possible way- we do not conduct animal testing at any point in our process, from raw materials to formulation and packaging.

None of our formulas contain animal-derived ingredients, so our vegan friends never have to choose between values and beauty - just one facet of us trying to be the most inclusive brand possible :)

When we say "for all skin types", we mean it - as a new start-up, we make sure to conduct as many dermatologist-led tests as possible on our formulas, to ensure that our formulas are truly safe for those with sensitive skin.

Fragrances are one of the leading causes of skin irritation, and given our job is to make your life as easy as possible, we make sure that none of our products have additional fragrance, so your skin can stay happy :)

We try to stay away from unclean ingredients, and given mineral oils are derived from petroleum and can clog pores, we've decided to cut it out!

We're on the makeup meets skincare vibe, and drying, irritating ingredients like alcohol just don't fit that mood. While some alcohols are skin-friendly, we prefer to formulate entirely without.

Just like for our vegans, we keep it real for our gluten-free babes. We exclude gluten to make sure that our formulas are as inclusive as possible for all people.

Pthalates have been linked to a range of health issues, from cancer to developmental disruption. While not yet banned in the US, the fact that it's banned in the EU is enough for us to follow suit!

Sulfates like SLS and SLES can be clogging and irritating to the skin, and the production of sulfate often takes a toll on the environment. This double whammy has led us to ban this ingredient in our formulas.


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Find Your Shade

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