welcome to convenient beauty

At Kite, we want to bring you back to the carefree childhood delight of the toy, through products that help you travel light, be playful, and put a smile on your face each time you use them.


Kite is dedicated to making the lives easier of busy people everywhere – to the tired moms, the stressed students, the weekend warriors, the boss bitches, and everyone in between.

5 down, 35 to go

We know we don’t have enough shades yet. To be 100% transparent, as a small, independent startup, we just can’t afford to produce the same range of shades as big brands.

However, as a minority-founded business, we understand how important it is to be 100% inclusive with our shades, so as we grow, our top priority is for our shade range to grow as well.

If you don't see your shade, join our waitlist here so we can let you know as soon as your shade is available :)

we're committed to clean ingredients

  • paraben-free

    Parabens include butylparaben, isobutylparaben, propylparaben, methylparaben & ethylparaben. Although paraben's negative effects are still being tested, paraben has been linked to breast cancer and environmental damage. Since we don't like risking it, all our products are paraben-free :)

  • cruelty-free

    Cruelty-free doesn't have a strict FDA definition, but since we love our fuzzy friends, we choose to interpret this in the strictest way possible - we do not conduct any animal testing at any point in our process, from raw materials to formulation to packaging.

  • vegan

    None of our formulas contain animal-derived ingredients, so our vegan friends never have to choose between their values and inner glow - just one facet of us trying to the most inclusive brand possible :)

  • dermatologist-tested

    When we say "for all skin types", we mean it - as a new startup, we make sure to conduct as many dermatologist-led tests as possible on our formulas, to ensure that you have peace of mind and our formulas are truly safe for those with sensitive skin.

  • fragrance-free

    Fragrances in cosmetics and skincare products are a common cause of sensitizing and other negative skin reactions. Turns out, they also don't do much for your skin. For that reason we keep our products fragrance-free, and strictly the good stuff :)

  • mineral oil-free

    We try to stay away from unclean ingredients, and given mineral oils are derived from petroleum and can clog pores, we decided to cut them out!

  • alcohol-free

    We're on the makeup meets skincare vibe, and drying, irritating ingredients like alcohol just don't fit that vibe. While some alcohols are skin-friendly, we prefer to formulate entirely without.

  • gluten-free

    Just like for our vegans, we keep it real for our gluten-free babes. We exclude gluten to make sure that our formulas are as inclusive as possible for all people.

  • pthalate-free

    Pthalates have been linked to a range of health issues, from cancer to developmental disruption. While not yet banned in the US, the fact that it's banned in the EU is enough for us to follow suit!

  • sulfate-free

    Sulfates like SLS and SLES can be clogging and irritating to the skin, and the production of sulfate often takes a toll on the environment. This double whammy has led us to ban this ingredient in our formulas.

  • formaldehyde-free

    Formaldehyde has long been known to cause irritation and allergic reactions, but has not yet been banned in skincare. We think this should change, so we've gone ahead and banned it in our products first.

  • hydroquinone-free

    Hydroquinone has long been banned in the EU for its toxic effects on the skin, and for us, the word "toxic" is enough for us to leave this one out of our formulas.

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keeping it neutral

We ❤️ the earth, and want any contribution we make to the world is net positive. Even in our early stages, we made conscientious decisions to choose more sustainable packaging, using responsibly sourced and recyclable materials.

While we move toward plastic neutral, we have 2 ways to recycle your used Kite pods: 1) send your empty pods to us for free and we will recycle it, or 2) take any empty plastic bottle, drop the Kite pods in, and seal the lid. This makes sure they're big enough to get recycled :)

hi! i'm nina

I’m always late. No matter how much time I allot, I always find myself running to the train, makeup half-done, sweaty and out of breath. This was a huge issue when I worked in a high-pressure corporate job, as I was expected to look "put-together" all the time. But looking "put-together" was EFFORT– if I wanted to touch up my makeup before a big meeting or a night out, I had to bring my messy, bulky, heavy makeup bag with me allllllllll day.

Kite sprung from my own acute need for a more convenient solution, and the firm belief that we should all be able to look and feel our best, 100% of the time, with 0% of the hassle. What started as an idea has evolved over 3 years of development, involving 100s of prototypes, tests, and decisions that have culminated in my first baby: Kite On the Glow Concealer. I'm always here for you, so drop me a line at nina@kitebeauty.co with any thoughts, feedback, or just to say hello!