we're there
We are Kite, your go-anywhere glow-up, at your fingertips
wherever
the wind takes you
We are Kite, your go-anywhere glow-up, at your fingertips
Welcome to Convenient Beauty
Welcome to Convenient Beauty
At Kite, we want to bring you back to the carefree childhood delight of the toy, through products that help you travel light, be playful, and put a smile on your face each time you use them.
Kite is dedicated to making the lives easier of busy people everywhere – to the tired moms, the stressed students, the weekend warriors, the boss bitches, and everyone in between.
we're coming clean
paraben-free
Parabens include butylparaben, isobutylparaben, propylparaben, methylparaben, & ethylparaben. Although paraben's negative effects are still being tested, paraben has been linked to breast cancer and environmental damage. Since we don't like risking it anyway, all our products are paraben-free :)
cruelty-free
Cruelty-free doesn't have a strict FDA definition, but since we love our fuzzy friends, we choose to interpret this in the strictest possible way- we do not conduct animal testing at any point in our process, from raw materials to formulation and packaging.
vegan
None of our formulas contain animal-derived ingredients, so our vegan friends never have to choose between values and beauty - just one facet of us trying to be the most inclusive brand possible :)
dermatologist-tested
When we say "for all skin types", we mean it - as a new start-up, we make sure to conduct as many dermatologist-led tests as possible on our formulas, to ensure that our formulas are truly safe for those with sensitive skin.
fragrance-free
Fragrances in cosmetics and skincare products are a common cause of sensitizing and other negative skin reactions. For that reason we keep Kite fragrance-free.
mineral oil-free
We try to stay away from unclean ingredients, and given mineral oils are derived from petroleum and can clog pores, we've decided to cut it out!
alcohol-free
We're on the makeup meets skincare vibe, and drying, irritating ingredients like alcohol just don't fit that mood. While some alcohols are skin-friendly, we prefer to formulate entirely without.
gluten-free
Just like for our vegans, we keep it real for our gluten-free babes. We exclude gluten to make sure that our formulas are as inclusive as possible for all people.
phthalate-free
Pthalates have been linked to a range of health issues, from cancer to developmental disruption. While not yet banned in the US, the fact that it's banned in the EU is enough for us to follow suit!
sulfate-free
Sulfates like SLS and SLES can be clogging and irritating to the skin, and the production of sulfate often takes a toll on the environment. This double whammy has led us to ban this ingredient in our formulas.
formaldehyde-free
Formaldehyde has long been known to cause irritation and allergic reactions, but has not yet been banned in skincare. We think this should change, so we've gone ahead and banned it in our formulas today.
hydroquinone-free
Hydroquinone has long been banned in Europe for its toxic effects on skin, and for us, the word "toxic" is enough to keep this out of our formulas.
triclosan-free
Studies have shown that triclosan may have negative effects on fertility and the immune system. It is already banned in certain personal products, so we are going ahead and banning it for us as well!
We know we don’t have enough shades yet. To be 100% transparent, as a small, independent startup, we just can’t afford to produce the same range of shades as big brands.
However, as a minority-founded business, we understand how important it is to be 100% inclusive with our shades, so as we grow, our top priority is for our shade range to grow as well.
In the meantime, join the waitlist
Keeping It Neutral
Keeping It Neutral
We ❤️ the earth, and want to ensure any contribution we make to the world is net positive.
Even at our stage of early development, we have made conscientious decisions to choose more sustainable packaging, ensuring responsibly sourced and recyclable paper and plastic. But we know that isn’t enough – our goal is to be plastic neutral at scale.
We have two easy ways to recycle your used Kite pods: 1) send back your empty Kite pods to us free of charge, and we will recycle it for you, or 2) while small plastic pieces don’t get recycled, there is an easy hack - take any plastic bottle in your bin, drop the Kite pods in the bottle and close the lid. We are made with the same plastic as these bottles, so your pods can hitch a ride to a standard recycling plant!
hi! i'm nina
hi! i'm nina
I’m always late. No matter how much time I allot, I always find myself running to the train, makeup half-done, sweaty and out of breath. This was a huge issue when I worked in a high-pressure corporate job, as I was expected to look "put-together" all the time. But looking "put-together" was EFFORT– if I wanted to touch up my makeup before a big meeting or a night out, I had to bring my messy, bulky, heavy makeup bag with me allllllllll day.
Kite sprung from my own acute need for a more convenient solution, and the firm belief that we should all be able to look and feel our best, 100% of the time, with 0% of the hassle. What started as an idea has evolved over 3 years of development, involving 100s of prototypes, tests, and decisions that have culminated in my first baby: Kite On the Glow Concealer. I'm always here for you, so drop me a line at nina@kitebeauty.co with any thoughts, feedback, or just to say hello!