Alright, let's talk about the difference between concealer and foundation. Concealer and foundation are two essential makeup products that can help you achieve a flawless complexion. While they might seem interchangeable, there are some key differences between the two.

So, what is foundation? Think of it as the base layer of your makeup look. It's designed to even out your skin tone and provide a smooth canvas for the rest of your products. Foundations come in various forms like liquids, creams, powders, and even sticks. They can be buildable, meaning you can add layers to achieve more coverage, or light and dewy, for a natural "no-makeup" look.

Now, let's talk about concealer. It's like the secret agent of your makeup routine. Concealers are designed to hide blemishes, dark circles, and any other imperfections you might want to conceal. They typically come in a thicker, creamier formula and are applied to targeted areas like under the eyes, around the nose, or on any pesky pimples.

So, what's the real difference between concealer and foundation? It all comes down to coverage and purpose. Foundation is designed to provide an overall evenness to your skin tone, while concealer is used to specifically target imperfections. Although most foundation and concealer formulas are not designed to be interchangeable, Kite Beauty’s On The Glow Concealer is different. It's lightweight, buildable, and designed to provide natural-looking coverage. It can be used as both foundation and concealer, whichever one you need the most in the moment.

So, there you have it. The difference between concealer and foundation is small, but it can still impact on your overall makeup look. Remember that both products have their own unique purpose—and that's why we love them both.